Welcome to my website.
I’m Chase Murdock, a Salt Lake City-based entrepreneur and CEO of Decada Group.
We're in the business of acquiring and stewarding local small businesses — making good companies great and great companies legendary.
Once hell-bent on high growth and flashy exits, I’ve since pivoted to a more community-centered, deliberate approach to company building.
Quick bucks and the moonshot have made way for craftsmanship and longevity.
Intrigued by the art of crafting businesses that stand the test of time? Dive into my newsletter, Local Legends. Consider this newsletter your roadmap to building a legacy, not just a balance sheet. Each issue shares insights on building a business soulfully crafted to withstand the test of time.
This philosophy isn't just theory; it's practice. You'll see it in action at Decada Group and in my board roles at the Utah Independent Business Coalition and GREENbike, Utah's nonprofit bike-share program.
Want to connect? I’m just an email away.
